Nikon Teams up with Flickr

28 Aug

Partnership delivers educational resource featuring Nikon sponsored professional photographers

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MELVILLE, N.Y. (August 22, 2007) – Nikon, known for its dedication to helping everyday people take better pictures, continues to raise the bar with the launch of the Nikon Digital Learning Center on Flickr (http://www.flickr.com/Nikon). Complementing an interactive educational site on Nikon’s USA Web site, the launch of this new program on Flickr is revolutionary for a camera manufacturer. As an extension of Nikon School, this online resource provides Flickr members with tutorials, practical photography tips and advice from Nikon photo professionals to assist them in taking the photos they’ve always dreamed of capturing.

In addition, Nikon’s targeted sponsorship program on Flickr helps connect avid photographers with others who share their interests and/or use the same camera via Nikon-sponsored Groups on Flickr. The Nikon D50 and D80 digital SLRs rank among the most popular cameras in the Flickr community, and over 50,000 Nikon enthusiasts worldwide are already active participants in the many Nikon Groups on Flickr.

Different from other photo education sites, Nikon’s Digital Learning Center on Flickr offers live interaction with Nikon sponsored pros—including Rosanne Pennella, Cliff Mautner, and Nikon School instructors Reed Hoffman and Bill Durrence—who post images, interact with the community, explain the techniques used to achieve their end result, provide tips, and answer questions for those looking to improve their photography skills or just interact with other passionate Nikon photographers. The Nikon Digital Learning Center also includes information about understanding aperture, shutter speed, and composition, to specific genres like action, close-up, travel, landscapes, and portraits.

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